Organization
Academic Partnerships
Timeline
10 months
Responsibilities
Strategy, Interaction, Visual Design, Pitching, Branding, Marketing
Role
Interactive Designer, Marketer
Academic Partnerships Rebrand
Overview
Academic Partnerships is a pioneer in delivering higher education online with one simple mission: expand access to top-quality, affordable, and workforce relevant education.
What sets AP apart is its focus on facilitating scalable online program growth for university partners, while also supporting the success of their students.
Through close collaboration with technology, marketing, operations, and production, the design team transformed the brand into what it is today.
Challenge
Image within the industry needed to reflect its impact on higher education, online learning, and student wellbeing.
Approach
Refresh with an entire rebrand that puts the organization’s quality and accessibility on full display.
Key Takeaways
This endeavor required close and frequent collaboration across departments, with heavy focus on modernizing its interactive potential. Since then, it has continued to deliver high conversion rates and more success stories year over year.
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STRATEGY: Linda Smith, Jack Swearengin, Tim Schmidt, Shannon Maddux, Tisha Jones
CREATIVE DIRECTION: Jack Swearengin
ART DIRECTION: Tim Schmidt
LEAD DESIGN: Tim Schmidt, James Keesler, Rei Augustine
DESIGN: Wayne Brown, Billy Bretches, Miles McFarland
ICONOGRAPHY: Tim Schmidt, Rei Augustine, James Keesler
LEAD DEVELOPMENT: Brian Johnson
DEVELOPMENT: Norma King, Issac Gonzalez, Sunil Datt Vashisht
MARKETING DIRECTION: Shannon Maddux
COPYWRITING: Linda Smith, Robin Goodpaster, Nicole Foster, Kaytee Champlin
PRODUCTION: David Chaffin, Sarah Crosby
EDITING: Sarah Crosby, Amanda Smiley, Miles McFarland, Rei Augustine
