Partner
FAN EXPO
Timeline
6 months
Responsibilities
Strategy, User Research, Interaction, Visual Design, Prototyping and Testing, Marketing
Role
Product Designer, Interactive Designer, Marketer
FAN EXPO Hybrid Event Experiences
Overview
FAN EXPO HQ, as its name suggests, is the largest pop culture producer in the world, with fan experiences held across North America that draw in millions of fans and counting.
During a 2019 partnership, Eventology’s Fan Guru product powered nearly every FAN EXPO event, including their world-famous Masters Of Cosplay contest. Attendees were able to vote, comment, share, build their schedules, buy tickets, compete in challenges, chat with others—all without ever leaving the app.
In addition to the technology we provided, this massive endeavor saw our involvement in social media campaigns, marketing materials, branding assistance, photography, videography, and behind-the-scenes organization.
Challenge
Bring all of FAN EXPO’s fan events to one centralized platform, while also making the event curation experience streamlined for organizers and exhibitors.
Approach
Combine out-of-the-box features with new creative solutions that encourage users to engage before, during, and after the event. Incentivize attendees with easy-to-explore activities from at home or in person.
Key Takeaways
High engagement at every level of all 2019 events: over 50k unique virtual attendees; 1.2 million mobile app page views; over 10k unique completed challenges; over 20k unique votes in contests; thousands of cross-posting across social media.
-
STRATEGY: Zac Cooner, Taryn Vitale, Jason Franzen, Lindsey Howard, Rei Augustine
CREATIVE DIRECTION: Kelly Burton, Jason Franzen
ART DIRECTION and LEAD DESIGN: Rei Augustine
DESIGN: Ariel Munthe, Angelica Sibrian
TECHNOLOGY DIRECTION: Taryn Vitale
LEAD DEVELOPMENT: Shea Close, Darius Tall
DEVELOPMENT: Braulio Lomeli, Blake Engquist
QA ENGINEERING: Jarred Douthit, Reshmi Ranjith
CONTENT MANAGEMENT: Toree Hartman
MARKETING DIRECTION: Kristen Jansen
COPYWRITING: Brittany Ruley
ON-SITE OPERATIONS: Hannah Howard, Joe Uribe, Lindsey David
